This blog is not primarily financially driven, however the magazine itself does receive support in the form of advertising.
Beginning December 1, 2009, the FTC requires bloggers to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to specify this. Same deal if they give me a free class, t-shirt, dvd- whatever. If we’re chatting and I happen to give them advice on to grow their business, ditto. If they give a huge shout out to The 11 Project and it makes us some money, yup, same deal. Disclaimers all over the place.
To cover our rears and save you from reading endless corporate speak about disclosures, please assume that, for every recommendation, link, and product we use, the following all hold true:
Thanks to Tim Ferriss for the inspiration.
The writer got fed.
The interviewee got fed.
The writer got some pretty sweet gifts- in the form of products, classes, or a pimped out VIP treatment.
The writer got paid.
Friendships may be formed between the writer and the person featured- because hey, we’re human like that.
Shout outs from people we dig might get us paid.
Shout outs to people we dig might get them paid.